The Best Retail Book of 2016
Never have I had such a pleasure than to announce to all of you the publishing of a book by Lew Kornfeld.
As you probably know, Lew was with RadioShack for more than 50 years serving as the President and overseeing spectacular growth when Charles Tandy brought the company of 9 stores nearing bankruptcy to the leading Consumer Electronics company in the world with more than 8,000 locations in countries around the world and, at one point, opening more than 600 stores in a year.
We have brought together the Presidents Messages and Flyer Side Chats that Lew wrote every month (with just a few exception while he was traveling on business in the orient) for you to get the retail learning of a life time. While this journey is a unique look into the building of the world's premier Consumer Electronics company, it is much more than that.
Read it carefully and you can see how the RadioShack culture was built from the inside. The importance of owning your own product and not selling someone else’s. The value of promoting from within an organization instead of demoralizing your own staff. The insight Lew gives us with his writings are something you will want to pass on to your children and your colleagues.
So, as Lew would say, “Buy several. I don’t know how we can afford to sell them at this price.”
Messages from the President and Flyer Side Chats by Lewis Kornfeld. You can get there by clicking this link http://www.amazon.com/Presidents-Messages-Flyer-Side-Chats/dp/1517070171/ref=sr_1_1?ie=UTF8&qid=1446566243&sr=8-1&keywords=flyer+side+chats
All of the profits from the sale of this book will go to support students at the College of Merchandising at UNT, where Lew was kind enough to teach classes on marketing.
Rich Hollander is a retail expert with over 40 years in the industry.