Ok, it’s Monday morning and you have just sat down at your desk. You were busy last week so you did not GET to do your normal calling. But let’s face it, you have not been doing your NORMAL calling for 7 weeks now. Something has come up every week to get in the way of your cold calls. One week your dog was sick (odd, because you don’t have a dog) one week you had the sales conference in Las Vegas (you had a slow start every morning in Las Vegas…must be the dry air and your sinuses) and remember that week when you had to go to product training (Ok it lasted only 2 hours, but you had to think about the repercussions of the information you had absorbed.)
These are rookie excuses that sales managers have heard all too often. These rookie excuses will get you fired for lack of initiative if nothing else. They are trite and candidly lack any imagination. Our list of 8 solid reasons for not making calls should last you at least 3 months. So let’s get started, and remember, they will work best when practiced often and delivered with a sense of remorse.
Now, at some point in time you are going to have to get in front of customers. And, as we have discussed in our past posts, there are many different ways to do that if you don’t like to cold call. You can work phones with your friends, you can work conventions, you can do direct mail, or you can work your LinkedIn network. All of these are good.
But, if you want the most innovative and perhaps efficient method of getting in front of decision makers you have to give Axcelora a try. Leveraging it’s more than 1,100 years of retail and restaurant experience, and contacts with more than 4,400 retail/restaurant decision makers Axcelora is attempting to make cold calling obsolete. As one client said “You have put us in front of more qualified prospects in two months than we were able to do for ourselves in a year and a half.”
Rich Hollander is a retail expert with over 40 years in the industry.